Richmond recently re-started their Friday night Red White & Brew farmers’ market. Featuring live music, fresh food and a rotating assortment of Virginia wines and beer, the market is quite the hotbed of entrepreneurial activity.

Farmers’ markets offer ideal venues to test new products and receive immediate feedback. Night markets also open a whole new range of opportunities to reach a different segment of consumers who may bypass the early morning markets traditionally available.

If you’re considering a market friendly product or service, you’ll find a wide assortment of venues and opportunities at Local Harvest or at the USDA website. Remember, food production may require area specific certification, so begin narrowing your options several months before hoping to commence food sales.